Prosper In
Private Practice
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A fortnightly letter
A quiet, practical read on AI and private practice — in clear language, every other Wednesday.
Read along ↓The rate of change in AI right now is rapid. It's shifting almost daily. That's a lot to keep on top of, and it's genuinely overwhelming — and on top of that, there's a particular news cycle around AI and therapy designed to make you feel behind. Articles about extinction. Research about emotional economies. Well-meaning LinkedIn posts telling you to be everywhere, all at once.
Most of it isn't actually relevant to the work you do on a Tuesday morning.
Some of it really, really is — because AI is quietly shaping our profession, how we work, and how clients find us. That's worth paying attention to.
This letter is where I sort through what I'm reading each fortnight and send you the handful of things that matter — in plain language, with an honest attempt to translate each one into what it might mean for private practice. Not because AI is the only thing worth paying attention to. Not because therapists need to become tech experts. Because it's already shaping the work — and a fortnightly letter, in clear language, is a calmer way to stay in the loop than trying to follow it all yourself.
What's inside each issue
200-300 words on what I've been noticing across the fortnight's reading. First person. No jargon. It reads like a letter, because that's what it is.
Curated from research, regulatory news, practitioner surveys, and professional body updates. Every item translated to what it means for private practice — not just what it says.
Where an item leaves an obvious next step — how to actually phrase an intake question, which single page on your site to fix first, how AI might support layered income — I add a short reflection. Specific, usable, one or two per issue.
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Free, fortnightly, Wednesdays. Unsubscribe any time — no hard feelings.
Who this is for
It's for you if —
You're a therapist or counsellor in private practice who wants to stay current on AI without making it another thing to keep up with. You'd rather read one thoughtful letter a fortnight than follow five loud voices on Twitter. You care about the work.
It's probably not for you if —
You want hot takes, hustle energy, or constant urgency. You're looking for technical deep-dives on the models themselves. You prefer your marketing emails with countdown timers and bonus gifts. Nothing wrong with any of that — it's just not what this is.
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About the letter
I'm a therapist in private practice, and I run Prosper in Private Practice — a membership and mentoring community for counsellors and therapists building sustainable practices. I started paying proper attention to what AI was doing to our profession a couple of years ago, and I've been quietly translating what I find for colleagues ever since.
This letter is where I share what's genuinely worth knowing — the research, the regulation, the shifts in how clients find therapists — in language that makes sense on a Tuesday morning between sessions.
— Claire
If this resonates,
come and read along.